Link to TwitterLink to FacebookLink to LinkedInenquiries@sarahbrambleby.com    Tel: 07734 104421

Did 2012 deliver success for your business?

How do you know if your business was successful in 2012?  As a small business owner I share the pain with juggling the large number of hats we have to wear, particularly if some of these hats feel uncomfortable because they represent areas that we lack either experience, expertise or we just hate doing them.

I believe its important for small business owners at least once a year to take time out to think strategically, to create a company vision for the next year with clear goals so you can be effective when you act tactically.  Plan the year ahead, set priorities, allocate a budget, even if its very small one and then use this information as a plan to keep you focused and avoid becoming distracted.  It is amazing how many businesses forget to include any success metrics and measure the ROI (return on investment) within the plan.

Call Sarah Brambleby now on 07734104421 for affordable marketing help if your business needs assistance with strategic planning, creating a vision, goal setting or developing your marketing strategy for 2013.

Everyone needs to know their personality type….

After studing and writing an essay on Carl Jung’s personality types recently for my counselling diploma course, I became very curious about Talent Dynamics personality system. Talent Dynamics is a profiling system for business development, improving communication and enhancing team performance.

I’ve been ‘profiled’ in the past in my corporate life, using systems such as Myres Briggs (MBTI) amongst others and had found them of limited use.  My TD profile come out as a ‘Star’ my core strengths being: Creative; outgoing; able to motivate and inspire others; quick to connect; holds the stage; high energy and knows how to have fun.  It was also a relief that it describes my best activities in the workplace to be: Marketing, promotion, sales leadership, presenting, leading out of crisis, motivation, starting new projects. It was very enlightening, enabling me to understand my strengths and also my weaknesses as individual and how to work best with others and in teams.

Last week I went on a one-day Talent Dynamics workshop with Sylvia Baldock. We learnt how to understand the TD Square and all its components, including the eight Talent profiles. Looking at the profiles strengths and weaknesses and about our secondary profiles also which best complement our own and identifying skills/expertise that we may need to help us or aid us in our various businesses.  An extremely useful part was learning about adding ‘value’ to my services and how to ‘leverage’ that value. Particularly relevant as I have been developing a number of strategic alliances this year.  Sylvia got us all so motivated and focused by getting us to work on identifying our goals and recognising any personal or business related blocks –  it feels so easy once you know how!  It doesn’t stop there as the TD learning journey continues…..

I can highly recommend Sylvia Baldock who is an inspirational Talent Dynamics Performance Consultant – her training is legendary in Athena Networking circles.  I found the workshop to be fun, stimulating and informative, working closely with inspiring, talented people it makes you face what you need to do to get yourself into the peak of ‘Flow’ for maximum performance.  Look out 2013…..

 

Is your website converting visitors into customers?

One of the biggest mistakes many small business owners make is spending money on a new website and then providing their own copy content. It  takes specialist techniques and skill to communicate your  business values and benefits to produce market focused messages using the appropriate  key words for search engines. It is a false ecomony to spend all that money on a professional looking website, but not set aside what is a relatively small budget to make sure your website will work effectively  to convert visitors into customers.

Why do you need a Marketing Strategy?

If you are experiencing feast or famine then a good marketing strategy will focus on how you increase sales by getting and keeping customers. It will help you tailor your messages and put the right mix of marketing activities in place.